What It Powers
Audience Database
One unified profile per person — subscriptions, demographics, and engagement history — consolidated from web sign-ups, event registrations, and member records.
Email & Newsletters
Design, schedule, and send The Fabricator newsletters and FMA program emails, with deliverability and engagement tracked at the individual level.
Segmentation
Behavioral and demographic queries build the audiences that drive targeted sends, lapsed-subscriber win-backs, and lookalike outreach.
How FMA uses Omeda
Omeda manages our subscription fulfillment and email program end to end — from the moment someone opts in through every newsletter, renewal notice, and event promotion they receive.
Audience data captured here feeds advertising targeting in Ad Orbit and unified profiles in BlueConic, so the same engagement signal can inform a sponsorship package or a personalized web experience.